Initiative is an advertising agency that offers content creation and media planning services for businesses. Read more

Amy Armstrong's photo - CEO of Initiative


Amy Armstrong

CEO Approval Rating













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Droga5 is seen as one of Initiative's biggest rivals. Droga5 was founded in 2006 in New York, New York. Like Initiative, Droga5 also operates in the Advertising & Marketing sector. Droga5 generates $159M more revenue than Initiative.

Sid Lee is one of Initiative's top competitors. Sid Lee was founded in 1993, and its headquarters is in Montreal, Quebec. Like Initiative, Sid Lee also operates in the Advertising & Marketing space. Sid Lee has 600 fewer employees than Initiative.

Media Two is one of Initiative's top rivals. Media Two was founded in 1998, and is headquartered in Raleigh, North Carolina. Like Initiative, Media Two also works within the Advertising & Marketing sector. Media Two generates $71.2M less revenue vs. Initiative.


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Initiative Acquisitions

No recent acquisitions found related to Initiative

Initiative Funding History

No recent funding data found related to Initiative

Initiative Investments

No recent investments found related to Initiative

Initiative News

March 2, 2021AdNews

Mat Baxter being groomed for a new senior role at IPG

In the meantime, he is the new global chairman role for Initiative.... See more »
March 1, 2021Adobo Magazine

Initiative appointed lead media agency for PT Mayora Group Philippines

MANILA, PHILIPPINES - Initiative, the culturally-driven media agency within Mediabrands, announced th... See more »
March 1, 2021AdNews

Initiative Perth in a hiring spree

Steve Hare and Brianna Wells.... See more »
January 6, 2021Campaign Asia

Initiative hires former Wavemaker exec as China CEO

Karen Ho takes on the lead role at the IPG Mediabrands agency.... See more »
November 20, 2020Campaign

James Shoreland promoted to Initiative UK CEO

He succeeds Richard Morris, who moved up to CEO of IPG Mediabrands UK in March.... See more »
October 28, 2020Campaign Middle East

Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT

MEDIABRANDS MENAT today announced the appointment of Bassem Massoud to the role of CEO for Initiative... See more »
September 4, 2020AdNews

Initiative's Jason Maggs named AdNews Agency of the Year Emerging Leader

Maggs, senior director of strategy and global head of good at the agency, was among five finalists fo... See more »

Initiative Press Releases

January 14, 2015MARKETWIRED

Canadian Millennials Are Very Different Compared to the Rest of the World

Global Study Surveyed Millennials in 19 Countries... See more »
April 8, 2014BUSINESS WIRE

Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

DUBLIN--(BUSINESS WIRE)--Research and Markets ( See more »

Social Media

Initiative Headquarters

909 Third Avenue

New York, New York10022


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Initiative Summary



Initiative is an advertising agency that offers content creation and media planning services for businesses. Initiative was founded in 1975. Initiative's headquarters is located in New York, New York, USA 10022. Initiative's CEO, Amy Armstrong, curre...


Initiative's CEO, Amy Armstrong, currently has an approval rating of 83%. Initiative's primary competitors are Droga5, Sid Lee & Media Two.

Frequently Asked Questions about Initiative

  1. When was Initiative founded?

    Initiative was founded in 1975
  2. Who is Initiative's CEO?

    Initiative's CEO is Amy Armstrong
  3. How much revenue does Initiative generate?

    Initiative generates $86M in revenue
  4. How much funding does Initiative have?

    Initiative has historically raised $0 in funding
  1. Where is Initiative's headquarters?

    Initiative's headquarters is in New York New York, USA
  2. How many employees does Initiative have?

    Initiative has 1,500 employees
  3. What sector does Initiative operate in?

    Initiative is in Advertising & Marketing
  4. Who are Initiative's competitors?

    Initiative's top competitors are Droga5, Sid Lee, Media Two