GroundTruth

GroundTruth develops a location-based advertising platform that allows businesses to forecast and analyze consumer visitation patterns. Read more

1,566 Followers on Owler
1,566 Followers on Owler
1,566 Followers on Owler
1,566 Followers on Owler

GroundTruth

GroundTruth develops a location-based advertising platform that allows businesses to forecast and analyze consumer visitation patterns. Read more

Stephen McCarthy's photo - President & CEO of GroundTruth

President & CEO

Stephen McCarthy

CEO Approval Rating

75/100

Founded:

2009

Status:

PrivateIndependent Company

GROUNDTRUTH TOP COMPETITORS OR ALTERNATIVES

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PlaceIQ has been one of GroundTruth's top competitors. PlaceIQ was founded in 2010, and is headquartered in New York, New York. PlaceIQ competes in the Internet Software industry. PlaceIQ generates $31.5M less revenue vs. GroundTruth.

Foursquare is a top competitor of GroundTruth. Foursquare is a Private company that was founded in New York, New York in 2009. Like GroundTruth, Foursquare also competes in the Internet Software industry. Foursquare has 75 more employees vs. GroundTruth.

Placer.ai is perceived as one of GroundTruth's biggest rivals. Placer.ai was founded in 2013, and its headquarters is in Los Altos, California. Like GroundTruth, Placer.ai also operates in the Internet Software field. Placer.ai has 165 fewer employees than GroundTruth.

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GroundTruth Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Adverator, Inc

Mar 2021

Source »
undisclosed
Addy is a New York-based self-serve local advertisement platform the allows local marketers to buy and place ads for print, television, direct mail, and creative services.
Go2 Local

Mar 2011

Source »
undisclosed
-

These are all the companies that GroundTruth has acquired. GroundTruth has acquired 2 companies and its latest acquisition was Adverator, Inc in Mar 2021. Addy is a New York-based self-serve local advertisement platform the allows local marketers to buy and place ads for print, television, direct mail, and creative services.

GroundTruth Funding History

Since GroundTruth was founded in 2009, it has participated in 7 rounds of funding. In total GroundTruth has raised $140.8M. GroundTruth's last funding round was on Apr 2018 for a total of $18.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series F
Apr 2018
$18M
-
Series E
Nov 2016
$42.5M
Series D
Aug 2014
$50M

Emergence Capital Partners

Series C
Nov 2011
$4M
Series B
Aug 2010
$4.3M

Since GroundTruth was founded in 2009, it has participated in 7 rounds of funding. In total GroundTruth has raised $140.8M. GroundTruth's last funding round was on Apr 2018 for a total of $18.0M

GroundTruth Investments

No recent investments found related to GroundTruth

These are all the companies that GroundTruth has invested in. GroundTruth has invested 2 companies and its latest investment was Adverator, Inc in Mar 2021. Addy is a New York-based self-serve local advertisement platform the allows local marketers to buy and place ads for print, television, direct mail, and creative services.

GroundTruth News

October 14, 2020Martech News

Location-Based Marketing Company GroundTruth Appoints New CEO

GroundTruth, the leading location-based marketing and advertising technology company, is pleased to a... See more »
October 6, 2020Street Fight Daily

GroundTruth Uses Location Data to Reach 'Pick-Up Loyalists'

GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lo... See more »
June 11, 2020Geospatial World

GroundTruth Adds CTV for Cross Device Location Targeting and Attribution

GroundTruth, the leading global location technology company, announced the launch of several new capa... See more »
June 10, 2020Martech Series

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several ne... See more »
June 8, 2020Street Fight Daily

With Covid Insights Tracker, GroundTruth Looks to Democratize Location Data

GroundTruth's new Covid-19 Insights tracker gives brands a way to track foot traffic down to the zip ... See more »
May 19, 2020Martech Series

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses ... See more »
March 23, 2020MarTech Advisor

GroundTruth Recertified for Fraud Certification in Digital Advertising by TAG

TAG Certified Against Fraud Seal Demonstrates GroundTruth's Leadership and Commitment to Promoting a ... See more »

GroundTruth Blogs

January 10, 2018GroundTruth Blog

Get more bang for your ad buck: How CPGs can maximize location data in 2018

Want to know how CPG manufactures can scale location targeting to increase store trips and sales? Her... See more »
January 2, 2018GroundTruth Blog

Five Consumer Trends to Watch in 2018

At the end of every year, we stop to marvel at the changes we've seen and make predictions for the mo... See more »
November 22, 2017GroundTruth Blog

Did Amazon's acquisition of Whole Foods make it more accessible to low income households? Location data reveals the answer

There's been much reported in the news lately about Amazon-from where the tech giant will open its ne... See more »
November 22, 2017GroundTruth Blog

Did Amazon’s acquisition of Whole Foods make it more accessible to low income households? Location data reveals the answer

There’s been much reported in the news lately about Amazon—from where the tech giant will open its ne... See more »
October 31, 2017xAd Blog

Infographic: Understanding the Shopper Journey for CPG

Getting a customer through your doors is only half the battle. For CPG marketers, what happens next c... See more »
October 6, 2017xAd Blog

Is third-party validation really that valuable?

Unless you've been living under a rock for the last twelve months, you will be aware that leaders suc... See more »

GroundTruth Press Releases

October 17, 2018PR Newswire

GroundTruth Announces Preferred Partner Program for Self-Serve Clients

NEW YORK, Oct. 17, 2018 /PRNewswire/ -- GroundTruth, the leading location platform that leverages dat... See more »
June 12, 2018StreetInsider

GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign

GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign... See more »
April 11, 2018Business Wire

GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards

NEW YORK--(BUSINESS WIRE)--#CMO--GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Aw... See more »
March 20, 2018Business Wire

WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand

NEW YORK--(BUSINESS WIRE)--#AAFA--WeatherBug unveiled its Air Quality solution to give users accurate... See more »
March 14, 2018Business Wire

ADDING MULTIMEDIA GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands

NEW YORK--(BUSINESS WIRE)--#AdTech--GroundTruth announces suite of performance-based pricing models, ... See more »
October 24, 2017GlobeNewswire

New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales

GroundTruth analysis shows Auto marketers optimizing for online conversions are driving up the cost t... See more »
October 10, 2017GlobeNewswire

GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)

Accreditation follows recent partnership with Pixalate to mitigate brands' concerns around fraudulent... See more »

GroundTruth Videos

May 15, 2020GroundTruth Vimeo Channel

"The Shifting Landscape of Consumer Behavior" on VIMEO

Dan Silver, VP of Marketing for GroundTruth, walks through some of the major behavior shifts from Mar... See more »
May 14, 2020GroundTruth Vimeo Channel

"Adapting Tactics II - Tax Season, Census and 2020 Electionsvideoplayback" on VIMEO

As we look forward to the recovery from the COVID-19 pandemic, businesses and consumers will find the... See more »
April 9, 2020GroundTruth Vimeo Channel

"Adapting Tactics in the Time of COVID-19 Webinar, April 8, 2020" on VIMEO

Sign up for an Ads Manager account:https://bit.ly/2wpfibNTo learn more about similar webinars and blo... See more »
April 4, 2020GroundTruth Vimeo Channel

"health_weather_trigger_gym" on VIMEO

Cast: GroundTruth... See more »
April 4, 2020GroundTruth Vimeo Channel

"Finance_Ad_Gallery_Video" on VIMEO

Cast: GroundTruth... See more »
April 4, 2020GroundTruth Vimeo Channel

"Telcom_Ad_Gallery" on VIMEO

Cast: GroundTruth... See more »
March 11, 2020GroundTruth Vimeo Channel

"03.03 Agency Insights" on VIMEO

Are your clients able to target visitors to their competitors' locations or track in-store visits dri... See more »

Social Media

GroundTruth Headquarters

One World Trade 60th Floor

New York, New York10007

858-824-1888

Driving Directions »

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GroundTruth Summary

ABOUT

Overview

GroundTruth develops a location-based advertising platform that allows businesses to forecast and analyze consumer visitation patterns. GroundTruth was founded in 2009. GroundTruth's headquarters is located in New York, New York, USA 10007. It has rai...

CEO

GroundTruth's President & CEO, Stephen McCarthy, currently has an approval rating of 75%. GroundTruth's primary competitors are PlaceIQ, Foursquare & Placer.ai.

Website

groundtruth.com

Frequently Asked Questions about GroundTruth

  1. When was GroundTruth founded?

    GroundTruth was founded in 2009
  2. Who is GroundTruth's CEO?

    GroundTruth's CEO is Stephen McCarthy
  3. How much revenue does GroundTruth generate?

    GroundTruth generates $50M in revenue
  4. How much funding does GroundTruth have?

    GroundTruth has historically raised $140.8M in funding
  1. Where is GroundTruth's headquarters?

    GroundTruth's headquarters is in New York New York, USA
  2. How many employees does GroundTruth have?

    GroundTruth has 325 employees
  3. What sector does GroundTruth operate in?

    GroundTruth is in Internet Software, Online Advertising, Location Based Services
  4. Who are GroundTruth's competitors?

    GroundTruth's top competitors are PlaceIQ, Foursquare, Placer.ai