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Forrester

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George F Colony's photo - Chairman & CEO of Forrester

Chairman & CEO

George F Colony

CEO Approval Rating

97/100

Founded:

1983

Status:

PublicIndependent CompanyNASDAQFORR

FORRESTER TOP COMPETITORS OR ALTERNATIVES

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CEO RATING

EMPLOYEES

FUNDING

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Gartner is seen as one of Forrester's biggest rivals. Gartner was founded in 1979 in Stamford, Connecticut. Like Forrester, Gartner also operates in the Business Information Research sector. Gartner generates $3.7B more revenue than Forrester.

IDC is one of Forrester's top competitors. IDC was founded in 1964, and its headquarters is in Needham, Massachusetts. Like Forrester, IDC also operates in the Business Information Research space. IDC has 268 more employees than Forrester.

McKinsey & Company is one of Forrester's top rivals. McKinsey & Company was founded in 1926, and is headquartered in New York, New York. McKinsey & Company operates in the Management Consulting Services industry. McKinsey & Company generates $10B more revenue vs. Forrester.

Forrester Quarterly and Annual Revenue

Trailing 12-Months Trend (TTM)

Annual Revenue

$456.4M

Forrester's revenue is the ranked 7th among it's top 10 competitors. The top 10 competitors average 1.9B. Over the last four quarters, Forrester's revenue has grown by $240K. Specifically, in Q1 2021's revenue was $113.8M; in Q4 2020, it was $120.5M; in Q3 2020, it was $108.6M; in Q2 2020, Forrester's revenue was $113.5M.

Forrester Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
SiriusDecisions, Inc.

Nov 2018

Source »
$245M
SiriusDecisions is an advisory firm that provides comparative analysis, metrics and tools to modulate sales and marketing operations.
GlimpzIt

Jul 2018

Source »
undisclosed
GlimpzIt develops a visual dialog platform that helps marketers to collect consumer insights and run interactive campaigns.
Forrester Research, Inc.

Jul 2018

Source »
undisclosed
FeedbackNow develops an AI-based monitoring platform that helps enterprises to measure, analyze and improve customer experience.

-

Springboard Research

May 2011

Source »
$9M
-

-

Strategic Oxygen

Dec 2009

Source »
$7.3M
-

These are all the companies that Forrester has acquired. Forrester has acquired 8 companies and its latest acquisition was SiriusDecisions, Inc. in Nov 2018. SiriusDecisions is an advisory firm that provides comparative analysis, metrics and tools to modulate sales and marketing operations.

Forrester Funding History

Since Forrester was founded in 1983, it has participated in 2 rounds of funding. In total Forrester has raised $36.8M. Forrester's last funding round was on Nov 1996 for a total of $36.8M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

IPO
Nov 1996
$36.8M

Self
Jul 1983
--

Since Forrester was founded in 1983, it has participated in 2 rounds of funding. In total Forrester has raised $36.8M. Forrester's last funding round was on Nov 1996 for a total of $36.8M

Forrester Investments

No recent investments found related to Forrester

These are all the companies that Forrester has invested in. Forrester has invested 8 companies and its latest investment was SiriusDecisions, Inc. in Nov 2018. SiriusDecisions is an advisory firm that provides comparative analysis, metrics and tools to modulate sales and marketing operations.

Forrester News

June 15, 2021Martech News

LexisNexis & Forrester published research on IDV impacting CX

LexisNexis® Risk Solutions and Forrester Consulting published research examining the current state an... See more »
June 15, 2021IT Web

Symantec is leader in unstructured data security, says Forrester

The recognition underscores the company's commitment to its channel partners and customers, says Fred... See more »
June 10, 2021Picante Today

Unified Endpoint Management Report" 2021

Report recognizes cloud-based endpoint security management provider that excels in securing small bus... See more »
June 8, 2021MarketScreener

The Wall Street Journal - Some Brands Improved Customer Service Despite Pandemic

(marketscreener.com) Press Release 6 days ago 21% of brands achieved a significantly higher score; en... See more »
June 8, 2021destinationCRM

Forrester Outlines Six CX Priorities on Day 2 of CX North America

Customer experience leaders need to gather the right data to prove the value of CX initiatives, Forre... See more »
June 7, 2021destinationCRM

Forrester Leaders Stress Customer Obsession at CX North America Summit

"Customer obsession is bigger than you, but it can't be done without you," Forrester CX North America... See more »
June 7, 2021Martech News

Forrester recognizes RoboMQ as a leading Focused iPaaS

RoboMQ has been listed as one of the top Integration Platform Service Providers in Forrester's "Now T... See more »

Forrester Blogs

June 22, 2021Forrester Research Inc Blog

The Results Of The 2021 Global State Of Brand Manufacturers Survey

In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company's ... See more »
June 21, 2021Forrester Research Inc Blog

Healthcare Providers Must Address Equity, Burnout, Security, and Digital Experiences to Remain Competitive in 2021

Over the last year the healthcare industry flexed its strength and accelerated digital transformation... See more »
June 21, 2021Forrester Research Inc Blog

Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned ... See more »
June 17, 2021Forrester Research Inc Blog

To Formulate Marketing Strategy, Understand Your Business Context

B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy t... See more »
June 17, 2021Forrester Research Inc Blog

Digital Experience: The Inside Scoop As Told By 36-Plus Executives

"When you look forward two years and think about your aspirations for your consumer digital experienc... See more »
June 17, 2021Forrester Research Inc Blog

Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare cha... See more »
June 16, 2021Forrester Research Inc Blog

Unified Agent Augmentation Tools: A Fractured And Disorganized Landscape In Customer Service

Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver h... See more »

Forrester Press Releases

January 25, 2021StreetInsider

Forrester Announces Its Global Events Schedule For 2021

CAMBRIDGE, Mass., Jan. 25, 2021 /PRNewswire/ --Â Forrester (Nasdaq:...... See more »
November 3, 2020PressReleasePoint

Forrester Announces Full Conference Agenda For CX EMEA 2020

Live virtual experience will explore how CX and marketing leaders can collaborate better to improve t... See more »
October 29, 2020PR Newswire

Forrester Research Reports 2020 Third-Quarter Financial Results

CAMBRIDGE, Mass., Oct. 29, 2020 /PRNewswire/ -- Forrester Research, Inc. (NASDAQ: FORR) today announc... See more »
October 27, 2020StreetInsider

November 11th at 11 am ET

TEL AVIV, Israel, Oct. 27, 2020 /PRNewswire/ -- KMS Lighthouse today confirmed the date and event lin... See more »
October 21, 2020PR Newswire

Forrester Announces Full Conference Agenda For Technology & Innovation Global 2020 Live Virtual Experience

CAMBRIDGE, Mass., Oct. 21, 2020 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full con... See more »
October 5, 2020PR Newswire

Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021

CAMBRIDGE, Mass., Oct. 5, 2020 /PRNewswire/ -- To help B2B marketing, sales, and product leaders alig... See more »
September 24, 2020PR Newswire Asia

Forrester Announces Webcast Series To Help Financial Services Firms In India Reimagine Digital Experiences For Post-Pandemic World

NEW DELHI, Sept. 24, 2020 /PRNewswire/ -- Forrester (NASDAQ: FORR) today announced its India Financia... See more »

Forrester Videos

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Forrester Headquarters

60 Acorn Park Drive

Cambridge, Massachusetts02140

1-617-613-5730

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Forrester Summary

ABOUT

Overview

Forrester (NASDAQ: FORR) provides pragmatic and forward-thinking advice to business and technology customers. It is one of the most influential research and advisory firms in the world. It works with business and technology leaders to develop customer...

CEO

Forrester's Chairman & CEO, George F Colony, currently has an approval rating of 97%. Forrester's primary competitors are Gartner, IDC & McKinsey & Company.

Frequently Asked Questions about Forrester

  1. When was Forrester founded?

    Forrester was founded in 1983
  2. Who is Forrester's CEO?

    Forrester's CEO is George F Colony
  3. How much revenue does Forrester generate?

    Forrester generates $456.4M in revenue
  4. How much funding does Forrester have?

    Forrester has historically raised $36.8M in funding
  1. Where is Forrester's headquarters?

    Forrester's headquarters is in Cambridge Massachusetts, USA
  2. How many employees does Forrester have?

    Forrester has 1,432 employees
  3. What sector does Forrester operate in?

    Forrester is in Business Support Services, Business Information Research
  4. Who are Forrester's competitors?

    Forrester's top competitors are Gartner, IDC, McKinsey & Company