Feefo is an online community that offers ratings and reviews of shopping experiences. Read more

1,064 Followers on Owler
1,064 Followers on Owler
1,064 Followers on Owler
1,064 Followers on Owler


Feefo is an online community that offers ratings and reviews of shopping experiences. Read more

Matt West's photo - CEO of Feefo


Matt West

CEO Approval Rating





PrivateIndependent Company

Est. Annual Revenue
Est. Employees









Missing a competitor? Contribute!

Trustpilot is Feefo's top competitor. Trustpilot is a Private company that was founded in Copenhagen, South Denmark in 2007. Trustpilot operates in the Application Software industry. Trustpilot has 578 more employees vs. Feefo.

Yotpo has been one of Feefo's top competitors. Yotpo is headquartered in New York, New York, and was founded in 2011. Yotpo is in the Internet Software field. Yotpo generates 365% the revenue of Feefo.

Reevoo is perceived as one of Feefo's biggest rivals. Reevoo was founded in 2005 in London, England. Reevoo competes in the Application Software field. Reevoo generates $6.2M less revenue than Feefo.


Help the Owler community know more

Growth Score - 1/1

Is 122 a good estimate for Feefo's Employee count?

Feefo Acquisitions

No recent acquisitions found related to Feefo

Feefo Funding History

No recent funding data found related to Feefo

Feefo Investments

No recent investments found related to Feefo

Feefo News

May 21, 2019Travolution

New Feefo boss charts review platform's analytics evolution

Customer feedback platform Feefo says it is evolving into an insights and experiences partner. Lee Ha... See more »
May 10, 2019Travolution

Feefo study reveals almost a third of travel customers are unimpressed

Almost a third of consumers booking travel are either unhappy or unimpressed with what they paid for,... See more »
April 8, 2019Travolution

Reviews platform Feefo expands partnership with Thomas Cook to cover sports division

Platform enables customers to post reviews of events such as the Wimbledon Tennis Championships or Fo... See more »
November 23, 2018privateequitywire

Livingstone advises on Vespa Capital-backed Feefo buy-out

Livingstone has advised the management team of Feefo and London-based private equity house Vespa Capi... See more »
November 22, 2018Martech Series

Feefo Announces Successful Management Buyout

Matt West Becomes the CEO and Leads MBO of Customer Reviews and Insights Firm, Recognised as One of B... See more »
September 19, 2018Retail Times

Iceland and The Perfume Shop among first companies to benefit from Feefo's new AI technology

Global reviews and customer insights company Feefo is riding high on a wave of innovation, with compa... See more »
September 11, 2018Retail Times

Consumers want greater trust in online reviews, Feefo research finds

The overwhelming majority of UK consumers demand that online reviews become more trustworthy. Almost ... See more »

Feefo Blogs

September 7, 2017Feefo Blog

The Feefo SEO whitepaper is here!

Most of us understand how important it is to rank highly in Google. Stealing a march on competitors i... See more »
September 5, 2017Feefo Blog

5 reasons why your customers aren't writing positive reviews

Most businesses know the importance of negative reviews, but ultimately, you want to focus on collect... See more »
September 1, 2017Feefo Blog

Feefo Announced as a Retail Systems Awards Finalist

We're thrilled to be nominated for 'Most Disruptive Engagement & Loyalty Technology' at the Retail Sy... See more »
August 31, 2017Feefo Blog

Is your business ready for AI?

Computers are taking over! Not in a 'War of the Worlds' kind of way, mind you; I'm talking about how ... See more »
August 30, 2017Feefo Blog

An introduction to GDPR: How will it affect your business?

Businesses have less than one year to prepare for the General Data Protection Regulation (GDPR), and ... See more »
August 23, 2017Feefo Blog

Can machine learning save companies millions?

While it might sound like the stuff of science fiction, we've reached a level of technology where co... See more »
August 17, 2017Feefo Blog

How retailers are achieving greater personalisation with AI

Customers are constantly consuming content: whether scrolling through Twitter, watching TV, or just t... See more »

Feefo Press Releases

August 23, 2016Newswire

Rand Internet Marketing Announces Partnership With Feefo

Fort Lauderdale-based internet marketing company teams up with global leading ratings and reviews pro... See more »

Feefo Videos

Social Media

Feefo Headquarters

Heath Farm Heath Road East, Petersfield

London, EnglandGU31 4HT


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Feefo Summary



Feefo is an online community that offers ratings and reviews of shopping experiences. Feefo was founded in 2010. Feefo's headquarters is located in London, England, GB GU31 4HT. Feefo's CEO, Matt West, currently has an approval rating of 83%. Feefo h...


Feefo's CEO, Matt West, currently has an approval rating of 83%. Feefo's primary competitors are Trustpilot, Yotpo & Reevoo.



Frequently Asked Questions about Feefo

  1. When was Feefo founded?

    Feefo was founded in 2010
  2. Who is Feefo's CEO?

    Feefo's CEO is Matt West
  3. How much revenue does Feefo generate?

    Feefo generates $18M in revenue
  4. How much funding does Feefo have?

    Feefo has historically raised $0 in funding
  1. Where is Feefo's headquarters?

    Feefo's headquarters is in London England, GB
  2. How many employees does Feefo have?

    Feefo has 122 employees
  3. What sector does Feefo operate in?

    Feefo is in Internet Software
  4. Who are Feefo's competitors?

    Feefo's top competitors are Trustpilot, Yotpo, Reevoo