Effectv

Effectv is a digital marketing company that offers TV and video advertising, multi-screen marketing and audience targeting solutions to advertisers. Read more

2,250 Followers on Owler
2,250 Followers on Owler
2,250 Followers on Owler
2,250 Followers on Owler

Effectv

Effectv is a digital marketing company that offers TV and video advertising, multi-screen marketing and audience targeting solutions to advertisers. Read more

Marcien Jenckes's photo - President of Effectv

President

Marcien Jenckes

CEO Approval Rating

90/100

Founded:

2003

Status:

PrivateSubsidiary of Comcast Corporation

EFFECTV TOP COMPETITORS OR ALTERNATIVES

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Xandr is the top competitor of Effectv. Xandr is a Private company that was founded in New York, New York in 2006. Xandr operates in the Advertising & Marketing industry. Xandr has 2,100 fewer employees vs. Effectv.

Amobee is seen as one of Effectv's biggest rivals. Amobee was founded in Redwood City, California} in 2005. Like Effectv, Amobee also operates in the Online Advertising sector. Compared to Effectv, Amobee generates $1.9B less revenue.

Verizon Media is perceived as one of Effectv's biggest rivals. Verizon Media was founded in 2017, and is headquartered in New York, New York. Like Effectv, Verizon Media also competes in the Digital Media space. Verizon Media generates $4.2B more revenue vs. Effectv.

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Growth Score - 1/1

Is $2.8B a good estimate for Effectv's revenue?

Effectv Acquisitions

No recent acquisitions found related to Effectv

Effectv Funding History

No recent funding data found related to Effectv

Effectv Investments

No recent investments found related to Effectv

Effectv News

September 23, 2020MarketScreener

New Study from Effectv and MediaScience Reveals Campaigns that Include Both TV and Digital Drive Consistently Stronger Results Than Digital Alone

(marketscreener.com) In the study, viewers spent 3x more time with ads, had 2x better recall, and dro... See more »
September 1, 2020MarketScreener

New TV Viewership Report from Effectv Shows Households Consumed 8.5B Hours of TV Viewing in Q2 2020, Equating to 17 Additional Hours Per Household

(marketscreener.com) Return of sports programming in Q2 drew loyal fans, with the MLB, NHL and NBA se... See more »
July 13, 2020Silicon Valley Daily

Effectv and TVSquared Analyze TV's Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optim... See more »
May 27, 2020Martech News

Effectv Launches First-Ever Virtual Automotive Showroom on an MVPD

Effectv, the advertising sales division of Comcast Cable, today announced the launch of an industry-l... See more »
May 27, 2020Cablefax

Automotive Goes Virtual

Effectv , the ad sales division of Comcast Cable , is launching the first-ever virtual automotive sho... See more »
March 10, 2020Multichannel News

EffecTV

In a new report, Comcast Advertising's EffecTV unit shows how over-the-top video can provide incremen... See more »
December 19, 2019Martech Series

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising's Freewheel, Where He Most Recently Spearheaded the Company's Pu... See more »

Effectv Blogs

October 14, 2019Comcast Spotlight Blog

Associate Account Executive Program

The following is a Q&A with Effectv Account Executive Kelsey Clements, who graduated from the company... See more »
October 11, 2019Comcast Spotlight Blog

Event Recap: Powering the Polls With Chuck Todd and Charlie Cook

There's no silver bullet for winning political elections. But the research suggests that if there is... See more »
October 4, 2019Comcast Spotlight Blog

Turning the Spotlight to Product Strategy and Innovation

We believe that our work and innovation in recent months to move to a more solutions-based, data-driv... See more »
October 4, 2019Comcast Spotlight Blog

Turning the Focus to Product Strategy and Innovation

We believe that our work and innovation in recent months to move to a more solutions-based, data-driv... See more »
October 3, 2019Comcast Spotlight Blog

New Report Shows TV Viewership Is Up, Highlights Data-Driven Opportunities For Advertisers

In "Putting Viewership Data to Work for TV Campaigns," the latest installment of "All Advertising Is ... See more »
October 3, 2019Comcast Spotlight Blog

New Report Shows TV Viewership Is Up

In "Putting Viewership Data to Work for TV Campaigns," the latest installment of "All Advertising Is ... See more »
September 24, 2019Comcast Spotlight Blog

Holiday Programming Preview: The Gifts that Keep Giving

(All Times Eastern) - I declare "too soon". The Autumn equinox just passed and I've already spotted h... See more »

Effectv Press Releases

September 5, 2019PR Newswire

Kids In Need Foundation Partners With Comcast Spotlight To Provide Back-to-School Supplies for 2,800 Students Nationwide

JERSEY CITY, N.J., Sept. 5, 2019 /PRNewswire/ -- This back to school season, The Kids In Need Foundat... See more »
August 7, 2019Business Wire

Comcast Spotlight Brings Greater Accountability to Local TV Advertising With Launch of New Attribution Solution

NEW YORK--(BUSINESS WIRE)--Comcast Spotlight today announced the launch of an attribution solution th... See more »
August 2, 2019Business Wire

TV Viewing Reverses Declines, New Comcast Spotlight Research Finds

NEW YORK--(BUSINESS WIRE)--Comcast Spotlight, the advertising sales division of Comcast Cable, today ... See more »
June 2, 2015BUSINESS WIRE

Comcast Spotlight Announces New Senior Leadership Positions

NEW YORK--(BUSINESS WIRE)--Comcast Spotlight, the advertising sales division of Comcast Cable, announ... See more »
November 17, 2014BUSINESS WIRE

Comcast Spotlight Executive Teresa Lucido Promoted

NEW YORK--(BUSINESS WIRE)--Comcast Spotlight, the advertising sales division of Comcast Cable, is ple... See more »
October 3, 2014BUSINESS WIRE

Which Local Businesses Will Win the 2014 Comcast Spotlight LAMP Awards? The Public Has Its Say in October

NEW YORK--(BUSINESS WIRE)--This summer, more than 200 businesses from across the country entered thei... See more »
July 1, 2014PRESS RELEASE POINT

Comcast Spotlight Partners to Scale Digital Ads for 20 Million Broadband Subscribers

Comcast Spotlight's automated selling strategy will be powered by Rubicon Project's Advertising Autom... See more »

Effectv Videos

Social Media

Effectv Headquarters

55 West 46th Street

New York, New York10036

1-888-877-9799

Driving Directions »

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Effectv Summary

ABOUT

Overview

Effectv is a digital marketing company that offers TV and video advertising, multi-screen marketing and audience targeting solutions to advertisers. Effectv was founded in 2003. Effectv's headquarters is located in New York, New York, USA 10036. Effe...

CEO

Effectv's President, Marcien Jenckes, currently has an approval rating of 90%. Effectv's primary competitors are Xandr, Amobee & Verizon Media.

Website

effectv.com

Frequently Asked Questions about Effectv

  1. When was Effectv founded?

    Effectv was founded in 2003
  2. Who is Effectv's CEO?

    Effectv's CEO is Marcien Jenckes
  3. How much revenue does Effectv generate?

    Effectv generates $2.8B in revenue
  4. How much funding does Effectv have?

    Effectv has historically raised $0 in funding
  1. Where is Effectv's headquarters?

    Effectv's headquarters is in New York New York, USA
  2. How many employees does Effectv have?

    Effectv has 3,500 employees
  3. What sector does Effectv operate in?

    Effectv is in Digital Media, Online Advertising
  4. Who are Effectv's competitors?

    Effectv's top competitors are Xandr, Amobee, Verizon Media