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Demandbase

Demandbase is a digital marketing firm that provides targeted advertising, web analytics, optimization and personalization for business to business (B2B) companies. Read more

Gabe Rogol's photo - CEO of Demandbase

CEO

Gabe Rogol

CEO Approval Rating

69/100

Founded:

2006

Status:

PrivateIndependent Company

DEMANDBASE TOP COMPETITORS OR ALTERNATIVES

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Engagio is seen as one of Demandbase's top competitors. Engagio was founded in 2015, and is headquartered in San Francisco, California. Like Demandbase, Engagio also competes in the Digital Marketing industry. Engagio generates $90.4M less revenue vs. Demandbase.

6Sense is a top competitor of Demandbase. 6Sense was founded in 2013, and its headquarters is in San Francisco, California. Like Demandbase, 6Sense also competes in the Internet Software field. 6Sense has 50 fewer employees than Demandbase.

Terminus is Demandbase's #3 rival. Terminus was founded in Atlanta, Georgia} in 2014. Like Demandbase, Terminus also works within the Digital Marketing industry. Compared to Demandbase, Terminus generates $40M less revenue.

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Growth Score - 1/1

Is 350 a good estimate for Demandbase's Employee count?

Demandbase Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
InsideView Technologies, Inc.

May 2021

Source »
undisclosed
InsideView is a California-based sales and marketing intelligence platform that offers customer data management, market segmentation, sales acceleration and related solutions.
DemandMatrix, Inc.

May 2021

Source »
undisclosed
DemandMatrix is a California-based technographic data and intelligence platform that provides competitive analysis, sales forecasting and related solutions to B2B companies.
Engagio, Inc.

Jun 2020

Source »
undisclosed
Engagio is an account-based marketing platform that provides inbound marketing, demand generation and customer retention solutions to businesses.
Spiderbook, Inc.

May 2016

Source »
undisclosed
Spiderbook is an account-based sales and marketing platform that helps companies to discover target accounts using machine learning and data science.

These are all the companies that Demandbase has acquired. Demandbase has acquired 4 companies and its latest acquisition was InsideView Technologies, Inc. in May 2021. InsideView is a California-based sales and marketing intelligence platform that offers customer data management, market segmentation, sales acceleration and related solutions.

Demandbase Funding History

Since Demandbase was founded in 2006, it has participated in 6 rounds of funding. In total Demandbase has raised $142.4M. Demandbase's last funding round was on May 2017 for a total of $65.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series H
May 2017
$65M

Sageview Capital

Equity
Jul 2015
$30M
Equity
Mar 2014
$15M
Equity
Mar 2013
$14.4M
Equity
May 2011
$10M

Since Demandbase was founded in 2006, it has participated in 6 rounds of funding. In total Demandbase has raised $142.4M. Demandbase's last funding round was on May 2017 for a total of $65.0M

Demandbase Investments

No recent investments found related to Demandbase

These are all the companies that Demandbase has invested in. Demandbase has invested 4 companies and its latest investment was InsideView Technologies, Inc. in May 2021. InsideView is a California-based sales and marketing intelligence platform that offers customer data management, market segmentation, sales acceleration and related solutions.

Demandbase News

May 4, 2021Demand Gen Report

Demandbase Acquires InsideView, DemandMatrix To Create Premium B2B Data & Intelligence Solutions

Written by: Klaudia TiricoLess than a year after Demandbase joined forces with Engagio, the company a... See more »
May 4, 2021diginomica

Demandbase continues to acquire to build a new B2B Marketing Cloud

Demandbase continues to acquire to build a new B2B Marketing Cloud Barb Mosher Zinck Tue, 05/04/2021 ... See more »
April 13, 2021Martech News

Demandbase Named #1 Global Leader on ABM Vendor Matrix

Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the ... See more »
April 1, 2021ABM in Action

Demandbase Personalization Product Enhancements Aim To Enable Personalized Content Creation

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization pro... See more »
March 18, 2021Martech News

Demandbase Defines Account-Based Experience as the Future of ABM

Demandbase, the pioneer and leader in account-based go-to-market, today announces Account-Based Exper... See more »
March 11, 2021Martech News

ABM Leader Demandbase Onboards Heather Zynczak to BoD

Demandbase, the definitive leader in Account-Based Marketing (ABM), today announced the appointment o... See more »
March 10, 2021Martech Series

Demandbase Announces the Appointment of Heather Zynczak to Board of Directors

Zynczak brings over 25 years of experience in marketing, product and executive leadership within succ... See more »

Demandbase Blogs

August 1, 2019Demandbase Blog

How To: Website Personalization in Minutes, Hours, and Weeks (Part 2)

We've broken up the ABM tactics into what you can within seconds, minutes and weeks to create a custo... See more »
July 29, 2019Demandbase Blog

How To: Website Personalization in Minutes, Hours, and Weeks (Part 1)

Long gone are the days when website personalization was considered a nice-to-have. Nowadays, personal... See more »
July 19, 2019Demandbase Blog

Marketing in a Post-Sales World

When it comes to B2B Marketing, marketers typically measure success based on conversion. The end goal... See more »
July 17, 2019Demandbase Blog

Why Word of Mouth is More Important for B2B than for B2C

Customers can do the growing for you. NYT Best Seller Jay Baer looks at talk triggers and why word of... See more »
July 12, 2019Demandbase Blog

The Value of Partnerships in a SaaS World

What's the purpose of partnerships in a SaaS world? Partnerships have their greatest and most sustain... See more »
July 1, 2019Demandbase Blog

How To Find Budget To Fund Your ABM Strategy

You don't need an unlimited budget or a trust fund to get started with ABM. In fact, there are severa... See more »
June 18, 2019Demandbase Blog

The Five Tensions Keeping You From Achieving Predictable Pipeline Nirvana

Leadership is about solving problems and building consensus. The key challenges facing CMOs today are... See more »

Demandbase Press Releases

October 31, 2017PRWeb

LookBookHQ Introduces Personalized Content Experiences and Powerful Analytics for Account-Based Marketing

In partnership with Demandbase, the LookBookHQ Intelligent Content Platform has improved purpose-buil... See more »
April 8, 2017Bulldog Reporter

Demandbase Launches Partner Program to Accelerate Adoption of Account-Based Marketing

Demandbase, a leader in Account-Based Marketing (ABM), announced the launch of its Partner Program, a... See more »
March 14, 2017Blackbird

Demandbase Expands Leadership Team with Two Industry Veterans

Kelly Cook and Dom Lindars join to help extend industry leading Account-Based Marketing platformSAN F... See more »
February 28, 2017PR Newswire

Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase's Fourth Annual Marketing Innovation Summit

SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM),... See more »
January 10, 2017PR Newswire

Demandbase Announces the Fourth Annual Marketing Innovation Summit

SAN FRANCISCO, Jan. 10, 2017 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM),... See more »
April 25, 2016PR Newswire

Demandbase Named a 2016 Cool Vendor by Gartner for Tech Go-To-Market

SAN FRANCISCO, April 26, 2016 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM)... See more »
April 21, 2016PR Newswire

SiriusDecisions 2016 State of ABM Study Finds that ABM Adoption Continues to Accelerate

SAN FRANCISCO, April 21, 2016 /PRNewswire/ -- Today at Demandbase's third annual Marketing Innovation... See more »

Demandbase Videos

Social Media

Demandbase Headquarters

680 Folsom Suite 400

San Francisco, California94107

1-415-683-2660

Driving Directions »

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Demandbase Summary

ABOUT

Overview

Demandbase is a marketing technology firm that focuses on business-to-business advertising and website personalization solutions. Demandbase takes pride in being the only marketing cloud purpose-built for B2B. Founded in 2006, it has its main headquar...

CEO

Demandbase's CEO, Gabe Rogol, currently has an approval rating of 69%. Demandbase's primary competitors are Engagio, 6Sense & Terminus.

Frequently Asked Questions about Demandbase

  1. When was Demandbase founded?

    Demandbase was founded in 2006
  2. Who is Demandbase's CEO?

    Demandbase's CEO is Gabe Rogol
  3. How much revenue does Demandbase generate?

    Demandbase generates $100M in revenue
  4. How much funding does Demandbase have?

    Demandbase has historically raised $142.4M in funding
  1. Where is Demandbase's headquarters?

    Demandbase's headquarters is in San Francisco California, USA
  2. How many employees does Demandbase have?

    Demandbase has 350 employees
  3. What sector does Demandbase operate in?

    Demandbase is in Digital Marketing, Internet Software, Enterprise Software
  4. Who are Demandbase's competitors?

    Demandbase's top competitors are Engagio, 6Sense, Terminus