Convertro

Convertro provides automated marketing attribution platform for brands and agencies. Read more

Amy Mitchell's photo - General Manager of Convertro

General Manager

Amy Mitchell

CEO Approval Rating

46/100

Founded:

2009

Status:

PrivateSubsidiary of Aol Inc.

CONVERTRO TOP COMPETITORS OR ALTERNATIVES

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CAKE is a top competitor of Convertro. CAKE is a Private company that was founded in 2010 in Newport Beach, California. CAKE operates in the Advertising & Marketing industry. Compared to Convertro, CAKE has 137 fewer employees.

MarketShare is seen as one of Convertro's biggest rivals. MarketShare was founded in 2004, and is headquartered in Los Angeles, California. MarketShare operates in the Internet Software industry. MarketShare generates $43.8M more revenue vs. Convertro.

Visual IQ is seen as one of Convertro's top competitors. Visual IQ was founded in Needham, Massachusetts} in 2006. Visual IQ competes in the Advertising & Marketing industry. Compared to Convertro, Visual IQ generates $10.1M more revenue.

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Growth Score - 1/1

Is 187 a good estimate for Convertro's Employee count?

Convertro Acquisitions

No recent acquisitions found related to Convertro

Convertro Funding History

Since Convertro was founded in 2009, it has participated in 2 rounds of funding. In total Convertro has raised $10.0M. Convertro's last funding round was on Jan 2013 for a total of $5.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series B
Jan 2013
$5M

Bessemer Venture Partners

Series A
Dec 2008
$5M

Since Convertro was founded in 2009, it has participated in 2 rounds of funding. In total Convertro has raised $10.0M. Convertro's last funding round was on Jan 2013 for a total of $5.0M

Convertro Investments

No recent investments found related to Convertro

Convertro News

May 8, 2014DEAL FEED INTERNATIONAL

AOL acquires Convertro

NEW YORK, May 6, 2014 – AOL Inc. (NYSE: AOL) today announced the continued strategic investment in it... See more »
May 7, 2014DIGITAL MEDIA WIRE

AOL to Acquire Advertising Technology Firm Convertro

Looking to further bolster its advertising offerings, AOL said it will pay up to $101 million to acqu... See more »
May 7, 2014MERGERS & ACQUISITIONS

AOL Picks Up Convertro

The deal underscores how AOL chief Tim Armstrong is expanding beyond the company's online-publishing ... See more »
May 7, 2014BUSINESS INSIDER

AOL Beefs Up Ad Tech Arsenal With $100 Million Convertro Acquisition [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:AOL paid approximately $101 million to acqui... See more »
May 7, 2014ENTREPRENEUR SKY

AOL Purchases Ad-Analytics Startup Convertro in Deal Worth Up to $101 Million.

AOL Purchases Ad-Analytics Startup Convertro in Deal Worth Up to $101 Million. AOL has included anoth... See more »
May 7, 2014VENTUREBEAT

AOL plunks down $101M for ad-tech startup Convertro

Convertro is the latest ad-tech startup to receive a high-dollar acquisition from AOL, who officially... See more »
May 6, 2014MEDIAPOST

AOL Acquires Big Data Platform Convertro

AOL on Tuesday announced it has entered an agreement to acquire Convertro, a consumer tracking platfo... See more »

Convertro Blogs

March 17, 2017Convertro Blog

Stop Being Confused by Cross-Platform Analytics

How do you maximize the ROI ... on your ROI analysis? Every cross-platform provider builds up their b... See more »
February 22, 2017Convertro Blog

How Bad Data Can Blindside Your Marketing Analytics

Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. B... See more »
November 9, 2016Convertro Blog

Cross-Device Identity: Bridging The Mobile App to Mobile Web Divide

You might be reading this blog post on your mobile phone. But that's not all. Did you check your weat... See more »
October 11, 2016Convertro Blog

Convertro Receives High Ranking Again

Top independent research firm gives Convertro highest scores for 'technology platform' and 'customer ... See more »
August 16, 2016Convertro Blog

The Effect of Time on Advertising

Advertising influences all consumers; it serves to increase brand awareness and affinity for both tho... See more »
July 29, 2016Convertro Blog

Advanced Attribution, An Ad Fraud Solution

Mashable recently reported that "ad fraud could become the second biggest organized crime enterprise ... See more »
July 28, 2016Convertro Blog

Why it's Critical to Have Your MMM/MTA and DMP Integrated into ONE Solution

If you are a marketer, you are probably familiar with the 5Ws model -- Who, What, Why, Where and When... See more »

Convertro Press Releases

March 25, 2014BUSINESS WIRE

Convertro Earns Global TRUSTe Certification, Validates Privacy Compliance

SANTA MONICA, Calif.--(BUSINESS WIRE)--Convertro is the first pure-play marketing attribution provide... See more »

Convertro Videos

Social Media

Convertro Headquarters

13031 West Jefferson Blvd Suite 500

Los Angeles, California90094

800-797-0176

Driving Directions »

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Convertro Summary

ABOUT

Overview

Convertro provides automated marketing attribution platform for brands and agencies. Convertro was founded in 2009. Convertro's headquarters is located in Los Angeles, California, USA 90094. It has raised 10.0M in 2 rounds. The latest round was in Jan...

CEO

Convertro's General Manager, Amy Mitchell, currently has an approval rating of 46%. Convertro's primary competitors are CAKE, MarketShare & Visual IQ.

Frequently Asked Questions about Convertro

  1. When was Convertro founded?

    Convertro was founded in 2009
  2. Who is Convertro's CEO?

    Convertro's CEO is Amy Mitchell
  3. How much revenue does Convertro generate?

    Convertro generates $6.3M in revenue
  4. How much funding does Convertro have?

    Convertro has historically raised $10M in funding
  1. Where is Convertro's headquarters?

    Convertro's headquarters is in Los Angeles California, USA
  2. How many employees does Convertro have?

    Convertro has 187 employees
  3. What sector does Convertro operate in?

    Convertro is in Advertising & Marketing
  4. Who are Convertro's competitors?

    Convertro's top competitors are CAKE, MarketShare, Visual IQ