Barometric is a data-driven digital platform that provides cross-environment media tracking and measurement solutions. Read more

Anthony Lacovone's photo - President & CEO of Barometric

President & CEO

Anthony Lacovone

CEO Approval Rating





PrivateSubsidiary of Claritas, LLC.









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C3 Metrics is Barometric's top competitor. C3 Metrics was founded in 2008 in Portsmouth, New Hampshire. C3 Metrics competes in the Application Software field. C3 Metrics generates $3.6M more revenue than Barometric.

Visual IQ is perceived as one of Barometric's biggest rivals. Visual IQ's headquarters is in Needham, Massachusetts, and was founded in 2006. Like Barometric, Visual IQ also competes in the Advertising & Marketing industry. Visual IQ generates 164% of Barometric's revenue.

Quantcast is one of Barometric's top competitors. Quantcast is a Private company that was founded in San Francisco, California in 2006. Quantcast is in the Internet Software industry. Quantcast has 680 more employees vs. Barometric.


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Barometric Acquisitions

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Barometric Funding History

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Barometric Investments

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Barometric News

July 17, 2018Martech Series

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

This Partnership Will Add a Roi Attribution Feature for Direct Mail Campaigns DirectMail2.0, a white-... See more »
May 2, 2018MarTech Advisor

Barometric Announces New Solution to Measure and Connect Effectiveness of Advertising in Print Media

Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions,... See more »
April 19, 2018VentureBeat

Barometric Division of AdTheorent Spun-Out as Separate Business

PRESS RELEASE: Barometric, MRC-Accredited provider of the industry's most advanced cross-environment ... See more »
March 22, 2018Martech Series

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Pos... See more »
March 21, 2018Modern Marketing World

Barometric unveils its attribution service for snail mail

The measurement service matches street addresses to devices and monitors those devices' online activi... See more »
December 9, 2017SpaceGab

Wrapify Partners With Mira And Barometric For New Retargeting And Attribution Features

"This kind of data granularity is a big step towards understanding how Wrapify impressions ripple out... See more »
October 13, 2017Modern Marketing World

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it's the first entry into traffic fraud monitoring by this division of mobile ad ... See more »

Barometric Press Releases

March 6, 2018GlobalNewswire

Mobiquity Networks Assists Barometric in Measuring Impact of Super Bowl Auto Advertisers' TV Exposures on Website and Dealership Visitation

Real-time data from Super Bowl auto industry commercials exposes insights that highlight opportunitie... See more »
February 15, 2018GlobalNewswire

Mobiquity Networks Adds Barometric as First Data Consumer Partner on Blockchain Based Passage Platform

NEW YORK, Feb. 15, 2018 (GLOBE NEWSWIRE) -- Mobiquity Networks, a mobile location data intelligence c... See more »

Social Media

Barometric Headquarters

315 Hudson Street 9th Floor

New York, New York10013

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Barometric Summary



Barometric is a data-driven digital platform that provides cross-environment media tracking and measurement solutions. Barometric was founded in 2011. Barometric's headquarters is located in New York, New York, USA 10013. Barometric's President & CEO...


Barometric's President & CEO, Anthony Lacovone, currently has an approval rating of 89%. Barometric's primary competitors are C3 Metrics, Visual IQ & Quantcast.

Frequently Asked Questions about Barometric

  1. When was Barometric founded?

    Barometric was founded in 2011
  2. Who is Barometric's CEO?

    Barometric's CEO is Anthony Lacovone
  3. How much revenue does Barometric generate?

    Barometric generates $9.9M in revenue
  4. How much funding does Barometric have?

    Barometric has historically raised $0 in funding
  1. Where is Barometric's headquarters?

    Barometric's headquarters is in New York New York, USA
  2. How many employees does Barometric have?

    Barometric has 20 employees
  3. What sector does Barometric operate in?

    Barometric is in Advertising & Marketing
  4. Who are Barometric's competitors?

    Barometric's top competitors are C3 Metrics, Visual IQ, Quantcast