Diageo is perceived as one of Bacardi's biggest rivals. Diageo is headquartered in London, England, and was founded in 1997. Like Bacardi, Diageo also operates in the Distillers, Brewers & Wineries industry. Diageo generates 437% the revenue of Bacardi.
Pernod Ricard is one of Bacardi's top competitors. Pernod Ricard is a Public company that was founded in 1975 in Paris, Île-de-France. Like Bacardi, Pernod Ricard also operates in the Distillers, Brewers & Wineries field. Compared to Bacardi, Pernod Ricard has 12,600 more employees.