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AppNexus

AppNexus is a digital marketing firm that provides online advertising and campaign management solutions for publishers, advertisers and agencies. Read more

APPNEXUS TOP COMPETITORS OR ALTERNATIVES

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COMPANY

CEO

CEO RATING

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OpenX is AppNexus's #1 rival. OpenX was founded in 2007 in Pasadena, California. Like AppNexus, OpenX also operates in the Digital Marketing & Publishing space. OpenX generates $131.2M less revenue than AppNexus.

The Trade Desk is one of AppNexus's top competitors. The Trade Desk is headquartered in Ventura, California, and was founded in 2009. The Trade Desk is in the Advertising & Marketing field. The Trade Desk generates 270% the revenue of AppNexus.

Rubicon Project is seen as one of AppNexus's top competitors. Rubicon Project was founded in 2007, and its headquarters is in Playa Vista, California. Like AppNexus, Rubicon Project also works within the Digital Marketing & Publishing sector. Rubicon Project has 606 fewer employees than AppNexus.

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AppNexus Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Realmedia Latin America

Jun 2015

Source »
undisclosed
RMLA provides marketing and technology solutions for online advertisers and publishers to track and analyze their campaigns.
Yieldex, Inc.

Mar 2015

Source »
$100M
Yieldex provides advertising inventory management, forecasting and yield optimization solutions for online publishers.
Mediaglu, Inc.

Dec 2014

Source »
undisclosed
MediaGlu specializes in media planning, targeting and measurement for digital advertising ecosystem. 

-

Open AdStream, Xaxis

Aug 2014

Source »
undisclosed
-

These are all the companies that AppNexus has acquired. AppNexus has acquired 4 companies and its latest acquisition was Realmedia Latin America in Jun 2015. RMLA provides marketing and technology solutions for online advertisers and publishers to track and analyze their campaigns.

AppNexus Funding History

Since AppNexus was founded in 2007, it has participated in 8 rounds of funding. In total AppNexus has raised $318.7M. AppNexus' last funding round was on Sep 2016 for a total of $31.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Equity
Sep 2016
$31M

News Corp

Equity
Mar 2015
$62.7M
-
Series E
Aug 2014
$85M
Series D
Jan 2013
$75M
Series C
Oct 2010
$50M

Since AppNexus was founded in 2007, it has participated in 8 rounds of funding. In total AppNexus has raised $318.7M. AppNexus' last funding round was on Sep 2016 for a total of $31.0M

AppNexus Investments

No recent investments found related to AppNexus

These are all the companies that AppNexus has invested in. AppNexus has invested 4 companies and its latest investment was Realmedia Latin America in Jun 2015. RMLA provides marketing and technology solutions for online advertisers and publishers to track and analyze their campaigns.

AppNexus News

January 17, 2020Computer Business Review

AppNexus Fined for Missing Filing Deadline - Because Its Lawyers Were on Holiday

Company "genuinely did not know where to start"The post AppNexus Fined for Missing Filing Deadline - ... See more »
September 18, 2019Campaign Asia

Michael Rubenstein departs AppNexus one year after AT&T acquisition

The president of AppNexus is stepping down from the business after completing the adtech unit's integ... See more »
September 14, 2019Pulse2.0

AppNexus Co-Founder Brian O'Kelley Is Now Focused On The Commodities Market

Brian O'Kelley -- the co-founder and former CEO of AppNexus -- has turned his attention to the commod... See more »
September 12, 2019AdExchanger

AppNexus President Michael Rubenstein To Step Down

Longtime AppNexus President Michael Rubenstein will leave the business at the end of the year. Rubens... See more »
September 5, 2019AdvertisingAge India

Xandr to rebrand its AppNexus SSP as 'Monetize'

AT&T's Xandr is debuting its sell-side platform Xandr Monetize, a rebrand of AppNexus technology that... See more »
September 5, 2019Adweek

AT&T's Xandr Monetize Is Ad Tech for the Open Internet

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase o... See more »
August 30, 2019AdExchanger

FTC Zeroes In On AppNexus, Oath As Part Of Its Broadband Privacy Inquiry

The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other a... See more »

AppNexus Blogs

March 1, 2018AppNexus Blog

Update: Ads.txt Enforcement and Fraud Refunds

At a base level, digital advertising should be transparent, brand-safe, and fairly priced. Unfortunat... See more »
February 20, 2018AppNexus Blog

Announcement: The AppNexus Programmable Platform Enters Open Beta

On Thursday, the AppNexus Programmable Platform (APP) entered Open Beta. We're very excited about the... See more »
February 14, 2018AppNexus Blog

Announcement: Prebid Server is Integrating with AMP

Prebid is founded in the idea that publishers should be remunerated fairly for premium content and op... See more »
February 8, 2018AppNexus Blog

All Hail Private Marketplaces!

It's amazing how far the lowly Deal ID has come. In just a few years, Deals - also known as Private M... See more »
February 1, 2018AppNexus Blog

Cleaning Up the Programmatic Supply Chain Starts with Transparency

At our last AppNexus Summit, we pulled together experts from across the buy-side to discuss arguably ... See more »
January 26, 2018AppNexus Blog

Breadth and Depth: The Life of an Engineering Quality Intern

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a ... See more »
January 24, 2018AppNexus Blog

The Anatomy of a Suspicious Viral Publisher

Though viral content isn't necessarily an indicator of ad fraud, our data science team has come to se... See more »

AppNexus Press Releases

January 26, 2018Travel PR News

World's leading independent advertising technology company AppNexus becomes a PATA Preferred Partner

BANGKOK, 2018-Jan-26 - /Travel PR News/ - The Pacific Asia Travel Association (PATA) and AppNexus, th... See more »
October 26, 2017PR Newswire

AppNexus Announces Round of Senior Executive Promotions

NEW YORK, Oct. 26, 2017 /PRNewswire/ -- AppNexus, the world's leading independent advertising technol... See more »
October 23, 2017PRWeb

Ellevate Network Partners with AppNexus to Provide Opportunities for Professional Women

AppNexus will be a key partner in support of the 2018 Mobilize Women Summit(PRWeb October 23, 2017)Re... See more »
June 15, 2017Marketwired

DriveScale Chosen by AppNexus to Modernize Data Center Infrastructure

DriveScale to Help Leading Advertising Technology Company Seamlessly Scale and Manage Media and Data ... See more »
January 19, 2017Everything PR

News From Talkwalker, AppNexus, LANE, and Google UK

The Everything-PR Public Relations News Brief - EPR PR BlogTalkwalker Raises Funding for AI Powered I... See more »
October 27, 2016PR Newswire

AppNexus Announces C-Suite Appointments as Momentum Builds for 2017

NEW YORK, Oct. 27, 2016 /PRNewswire/ -- AppNexus, the world's leading independent advertising technol... See more »
August 29, 2016Business Wire

Programmatic Display Advertising Market - 50% of Ads Viewed on Mobile Devices - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display... See more »

AppNexus Videos

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AppNexus Headquarters

W. 23rd Street

New York, New York10010

646-825-6460

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AppNexus Summary

ABOUT

Overview

Appnexus is a digital marketing and analytics firm that provides a platform specializing in real-time online advertising. Its cloud-based software platform paved the way for the optimization of programmatic online advertising. As of 2015, its servers ...

Frequently Asked Questions about AppNexus

  1. When was AppNexus founded?

    AppNexus was founded in 2007
  2. How much revenue does AppNexus generate?

    AppNexus generates $331.2M in revenue
  3. How much funding does AppNexus have?

    AppNexus has historically raised $318.7M in funding
  4. Where is AppNexus's headquarters?

    AppNexus's headquarters is in New York New York, USA
  1. How many employees does AppNexus have?

    AppNexus has 856 employees
  2. What sector does AppNexus operate in?

    AppNexus is in IT Services, Digital Marketing & Publishing, Online Advertising
  3. Who are AppNexus's competitors?

    AppNexus's top competitors are OpenX, The Trade Desk, Rubicon Project