AppLovin

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Adam Foroughi's photo - Chairman & CEO of AppLovin

Chairman & CEO

Adam Foroughi

CEO Approval Rating

80/100

APPLOVIN TOP COMPETITORS OR ALTERNATIVES

RANK

COMPANY

CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

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Zynga is AppLovin's #1 rival. Zynga was founded in 2007 in San Francisco, California. Zynga is in the Gaming field. Zynga generates $2.1B more revenue than AppLovin.

Unity is one of AppLovin's top competitors. Unity is headquartered in San Francisco, California, and was founded in 2004. Unity competes in the Gaming field. Unity generates 2,647% the revenue of AppLovin.

Vungle is seen as one of AppLovin's top competitors. Vungle was founded in 2011, and its headquarters is in San Francisco, California. Like AppLovin, Vungle also operates in the Digital Marketing space. Vungle has 151 more employees than AppLovin.

AppLovin Quarterly and Annual Revenue

Trailing 12-Months Trend (TTM)

Annual Revenue

$116.7M

AppLovin's revenue is the ranked lowest among it's top 10 competitors. The top 10 competitors average 40.8B. Over the last two quarters, AppLovin's revenue has grown by 132.1%. Specifically, in Q1 2021's revenue was $603.9M; in Q1 2020, it was $260.2M.

AppLovin Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Adjust GmbH

Feb 2021

Source »
$1B
Adjust is a Berlin-based marketing platform that provides performance-based pricing and customer acquisition solutions for advertisers and publishers.
Machine Zone, Inc.

May 2020

Source »
undisclosed
Machine Zone is a media company that develops and publishes video games for mobile devices.
SafeDK Mobile Ltd.

Jul 2019

Source »
undisclosed
SafeDK is a web-based platform that allows users to test performance and stability of mobile applications.
MAX Advertising Systems, Inc

Sep 2018

Source »
undisclosed
MAX is a programmatic enablement platform that allows mobile publishers to form commercial relationships with various programmatic buyers.

These are all the companies that AppLovin has acquired. AppLovin has acquired 4 companies and its latest acquisition was Adjust GmbH in Feb 2021. Adjust is a Berlin-based marketing platform that provides performance-based pricing and customer acquisition solutions for advertisers and publishers.

AppLovin Funding History

Since AppLovin was founded in 2011, it has participated in 4 rounds of funding. In total AppLovin has raised $2.4B. AppLovin's last funding round was on Apr 2021 for a total of $2.0B

ROUND

FUNDING DATE

AMOUNT

INVESTORS

IPO
Apr 2021
$2B

Equity
Aug 2018
$400M
Equity
Sep 2016
--
-
Seed
Dec 2012
--

Since AppLovin was founded in 2011, it has participated in 4 rounds of funding. In total AppLovin has raised $2.4B. AppLovin's last funding round was on Apr 2021 for a total of $2.0B

AppLovin Investments

COMPANY

DESCRIPTION

AMOUNT

INVESTMENT DATE

ROUND

EXIT DATE

Redemption is an entertainment company that designs, develops and publishes mobile-based games.
-
May 03, 2020
Equity
-
Geewa is a designer, developer and publisher of mobile and computer-based roleplaying and multiplayer games.
-
Feb 10, 2020
Equity
-
Clipwire is a designer, developer and publisher of mobile and computer-based roleplaying and multiplayer games.
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Feb 10, 2020
Equity
-
Belka is a developer and publisher of web-based video games for mobile, PC and social media platforms.
-
Sep 06, 2019
Equity
-

These are all the companies that AppLovin has invested in. AppLovin has invested 4 companies and its latest investment was Adjust GmbH in Feb 2021. Adjust is a Berlin-based marketing platform that provides performance-based pricing and customer acquisition solutions for advertisers and publishers.

AppLovin News

May 25, 2021Investor’s Business Daily

AppLovin Stock Notches Record High After Post-IPO Swoon

AppLovin, a mobile game developer and provider of tools for monetizing apps, saw its shares surge to ... See more »
May 10, 2021Investor’s Business Daily

Investors Aren't Lovin' AppLovin Stock, Which Continues Post-IPO Swoon

Newly public AppLovin, a mobile game developer and provider of tools for monetizing apps, scored a fl... See more »
April 27, 2021MarketScreener

to Announce First Quarter 2021 Results

(marketscreener.com) AppLovin Corporation, a global technology platform for mobile apps, including it... See more »
April 20, 2021Pocket Gamer

Reflecting on AppLovin's $2 billion IPO

Master the Meta is a free newsletter focused on analysing the business strategy of the gaming industr... See more »
April 19, 2021MarketScreener

Announces Closing of Initial Public Offering

(marketscreener.com) AppLovin Corporation , a global technology platform that provides developers a u... See more »

AppLovin Blogs

June 14, 2021AppLovin Blog

PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

The team at PeopleFun has a lot to smile about. The Dallas-based studio recently opened their brand n... See more »
June 9, 2021AppLovin Blog

How Chain Cube Went from Weak Metrics to the Top of the Charts

In a recent AppLovin Connects event in Japan, Azur Games shared how their 3D merge game Chain Cube (i... See more »
June 4, 2021AppLovin Blog

How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

PeopleFun wanted to create a standardized process for gauging the potential marketability of game con... See more »
June 2, 2021AppLovin Blog

What is eCPM for Mobile Ads?

You've probably heard of CPM, but what is an eCPM and why does it matter? CPM vs eCPM CPM, or cost p... See more »
May 28, 2021AppLovin Blog

Growing Your Brand from Food Recipe Writer to Instagram Influencer

In our most recent FemLovin event, we were delighted to welcome San Francisco-based cookbook author, ... See more »
May 27, 2021AppLovin Blog

AppLovin's Roundup of Success Stories

Developers of all sizes tell us they love working with AppLovin, and we understand the thrill of seei... See more »
May 21, 2021AppLovin Blog

Why You Need Marketing Automation to Grow Your Apps

User acquisition and ad monetization are critical to the growth of mobile apps. Automated UA tools ma... See more »

AppLovin Press Releases

July 30, 2020Business Wire

Clipwire Games Partners with AppLovin to Achieve 500 Percent Record Growth

TORONTO--(BUSINESS WIRE)--Clipwire Games, a fast-growing mobile gaming studio, today announced it has... See more »
February 13, 2019streetinsider

Two-Thirds of Americans Don't Identify as "Gamers," Yet on Average Play Mobile Games Four Times a Week, According to a New Report by AppLovin

Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than th... See more »
October 9, 2014BUSINESS WIRE

AppLovin Expands International Presence, Enters into Germany and UK Markets

SAN FRANCISCO--(BUSINESS WIRE)--AppLovin, the fastest growing mobile advertising technology company, ... See more »
April 9, 2014MARKETWIRED

AppLovin Launches Adaptive Personalization Platform; Recommendations and Retargeting Give Marketers the Ability to Significantly Increase Their Mobile Revenues

New Platform Leverages Advertiser Data Across Screens to Serve Customers a More Personalized Experien... See more »

AppLovin Videos

Social Media

AppLovin Headquarters

1100 Page Mill Road

Palo Alto, California94304

650-335-7190

Driving Directions »

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AppLovin Summary

ABOUT

Overview

AppLovin develops and operates a mobile marketing platform that provides marketing automation and analytics solutions to brands. AppLovin was founded in 2011. AppLovin's headquarters is located in Palo Alto, California, USA 94304. It has raised 2.4B i...

CEO

AppLovin's Chairman & CEO, Adam Foroughi, currently has an approval rating of 80%. AppLovin's primary competitors are Zynga, Unity & Vungle.

Frequently Asked Questions about AppLovin

  1. When was AppLovin founded?

    AppLovin was founded in 2011
  2. Who is AppLovin's CEO?

    AppLovin's CEO is Adam Foroughi
  3. How much revenue does AppLovin generate?

    AppLovin generates $116.7M in revenue
  4. How much funding does AppLovin have?

    AppLovin has historically raised $2.4B in funding
  5. Where is AppLovin's headquarters?

    AppLovin's headquarters is in Palo Alto California, USA
  1. How many employees does AppLovin have?

    AppLovin has 119 employees
  2. What sector does AppLovin operate in?

    AppLovin is in Digital Marketing, Online Advertising
  3. Who are AppLovin's competitors?

    AppLovin's top competitors are Zynga, Unity, Vungle
  4. Who has AppLovin invested in?

    AppLovin's has invested in companies such as Redemption Games, Geewa, Clipwire Games