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Apple Competitors or Alternatives
Apple's top competitors include Microsoft, Dell and Samsung.
Apple VS Microsoft
Microsoft's employee count of 181,000 is larger than that of Apple's employee count despite Microsoft laying off nearly 1,000 employees in Q4 of 2022. Microsoft's CEO approval rating is higher than Apple's CEO rating. Within a four-month period, Microsoft saw a revenue increase of 2.4% compared to that of Apple's 1.8% increase in revenue within the same time period. However, the Washington-based company trails Apple at 52% of Apple's annual revenue. Microsoft has 235 subsidiaries with its latest acquisition of Lumenisity Limited occurring December 2022. The FTC filed a lawsuit against Microsoft halting its planned $68.7B acquisition of Activision Blizzard. Microsoft launched 15GB of free data in its latest version of Edge Canary. In December, Microsoft welcomed John Maeda as Vice President of Design and Artificial Intelligence.
Apple VS Dell
Dell's annual revenue is equivalent to 26% of Apple's annual revenue. While Apple's employee count is lower than that of Dell's. The CEO approval rate is higher for Dell than Apple's CEO approval rate. The total number of acquisitions by Dell is 24% of the total acquisitions completed by Apple. Dell has 32 subsidiaries with its latest acquisition of EMC occuring Oct 2015. Dell launched a Green Data Center in India among several product launches in the last 12 months. In February 2022, Dell named Lukas Bedi as Vice President of Channel Strategy and VMware Channel Sales.
Apple VS Samsung
The number of companies Samsung has invested in is more than four times the number of companies Apple has invested in. Samsung CEO Jong-Hee Han has a lower approval rate than Apple's CEO Tim Cook. Within a four-month period of time, Samsung experienced a 3.4% decrease in revenue. The annual revenue of Samsung totals 62% of Apple's annual revenue. Samsung has 24 subsidiaries with its latest acquisition of TeleWorld Solutions occuring Jan 2020. As of Jan 2022, Samsung launched the 43-inch Odyssey Neo G7 gaming monitor in Taiwan among several other product launches. In Dec 2022, Samsung welcomed Hubert H. Lee as Executive Vice President and Head of its MX Design Team.
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Frequently Asked Questions about Apple
Who are Apple's top competitors?
Apple's top 3 competitors are Microsoft, Dell, Samsung.Who is similar to Apple?
Microsoft is the most similar to Apple. Dell and Samsung are also similar to Apple.
Are Apple and Microsoft competitors?
Yes, Microsoft is one of Apple’s top competitors.