AdTheorent

AdTheorent is a technology firm that transforms digital advertising through user identity mapping and data-driven predictive solutions. Read more

80 Followers on Owler
80 Followers on Owler
80 Followers on Owler
80 Followers on Owler

AdTheorent

AdTheorent is a technology firm that transforms digital advertising through user identity mapping and data-driven predictive solutions. Read more

Anthony Iacovone's photo - Co-Founder & CEO of AdTheorent

Co-Founder & CEO

Anthony Iacovone

CEO Approval Rating

74/100

Founded:

2010

Status:

PrivateIndependent Company

ADTHEORENT TOP COMPETITORS OR ALTERNATIVES

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Missing a competitor? Contribute!

PlaceIQ is AdTheorent's #1 competitor. PlaceIQ's headquarters is in New York, New York, and was founded in 2010. PlaceIQ competes in the Internet Software industry. PlaceIQ generates 15% of AdTheorent's revenue.

Tapad is one of AdTheorent's top rivals. Tapad was founded in New York, New York} in 2010. Tapad is in the Internet Software field. Compared to AdTheorent, Tapad generates $61M less revenue.

Placed, LLC is one of AdTheorent's top competitors. Placed, LLC is a Private company that was founded in 2011 in Seattle, Washington. Placed, LLC operates in the Application Software industry. Compared to AdTheorent, Placed, LLC has 110 fewer employees.

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Is SITO Mobile Ltd. a competitor of AdTheorent?

AdTheorent Acquisitions

No recent acquisitions found related to AdTheorent

AdTheorent Funding History

Since AdTheorent was founded in 2010, it has participated in 3 rounds of funding. In total AdTheorent has raised $6.0M. AdTheorent's last funding round was on Feb 2017 for a total of $0

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Equity
Feb 2017
--

H.I.G. Growth Partners

Unattributed
Sep 2013
$4M
Unattributed
Jul 2013
$2M
-

Since AdTheorent was founded in 2010, it has participated in 3 rounds of funding. In total AdTheorent has raised $6.0M. AdTheorent's last funding round was on Feb 2017 for a total of $0

AdTheorent Investments

No recent investments found related to AdTheorent

AdTheorent News

May 29, 2020Martech Series

AdTheorent Leverages SmartCommerce Click2Cart Solution to Facilitate Online Conversions for CPG Advertisers/Brands

Solution seamlessly drives consumers directly from a digital ad to a product-populated online retaile... See more »
November 22, 2019Martech Series

AdTheorent Launches Destination 360° for Destination Marketing Organizations

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertis... See more »
November 15, 2019Digiday

Ad tech firm AdTheorent explores sale

AdTheorent operates a largely managed-service DSP and is generating profit. Managed-service models mi... See more »
November 6, 2019Mobile Marketing Magazine

360-degree mobile campaign drives Texas tourist visits

Digital advertising firm AdTheorent and ad agency Proof Advertising have released the results of thei... See more »
October 22, 2019Martech Series

AdTheorent Unveils Suite of Machine Learning Solutions for Restaurant and Dining Brands

Performance-Based Solutions Designed to Achieve Measurable Business Outcomes AdTheorent, Inc., a digi... See more »
December 18, 2018MediaPost

AdTheorent Releases Advanced Predictive Technology For Advertisers

Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that r... See more »
November 14, 2018Modern Marketing World

AdTheorent offers polling ad to target ad campaign based on results

After building a model based on attributes of those who answer polls in specific ways, AdTheorent's m... See more »

AdTheorent Blogs

AdTheorent Press Releases

October 23, 2019PR Newswire

AdTheorent Supports First-Ever Campaign to Drive Incremental Visitors to Goodwill® Locations Nationwide

NEW YORK, Oct. 23, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced... See more »
October 15, 2019PR Newswire

AdTheorent Unveils Suite of Machine Learning Solutions for Restaurant and Dining Brands

NEW YORK, Oct. 15, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced... See more »
July 23, 2019PR Newswire

AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes

SANTA CLARA, Calif., July 23, 2019 /PRNewswire/ -- Based on its recent analysis of the North American... See more »
May 16, 2019PR Newswire

AdTheorent Named One Of Inc. Magazine's Best Workplaces 2019

NEW YORK, May 16, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced ... See more »
February 19, 2019PR Newswire

Norwegian Air's Travel Bookings Take Flight with Machine Learning-Powered Digital Advertising Campaign

NEW YORK, Feb. 19, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced... See more »
February 5, 2019PR Newswire

AdTheorent Wins 2019 BIG Innovation Award For 'Relationship Targeting' Capability

NEW YORK, Feb. 5, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced ... See more »
January 15, 2019PR Newswire

AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- AdTheorent, Inc., a digital advertising leader using advanced... See more »

AdTheorent Videos

February 21, 2020AdTheorent Vimeo Channel

"Disney : Broad Domestic" on VIMEO

Cast: AdTheorent... See more »
February 21, 2020AdTheorent Vimeo Channel

"Paramount - Terminator Dark Fate" on VIMEO

Cast: AdTheorent... See more »
February 21, 2020AdTheorent Vimeo Channel

"Delaware Lottery" on VIMEO

Cast: AdTheorent... See more »
February 20, 2020AdTheorent Vimeo Channel

"Massachusetts Lottery - Holiday" on VIMEO

Cast: AdTheorent... See more »
February 18, 2020AdTheorent Vimeo Channel

"New Hampshire Live Free" on VIMEO

Cast: AdTheorent... See more »
February 18, 2020AdTheorent Vimeo Channel

"Northwestern Medicine Neurosurgery" on VIMEO

Cast: AdTheorent... See more »
February 13, 2020AdTheorent Vimeo Channel

"Mizzou University" on VIMEO

Cast: AdTheorent... See more »

Social Media

AdTheorent Headquarters

330 Hudson Street 6th Floor

New York, New York10013

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AdTheorent Summary

ABOUT

Overview

AdTheorent is a technology firm that transforms digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent was founded in 2010. AdTheorent's headquarters is located in New York, New York, USA 10013. It has raise...

CEO

AdTheorent's Co-Founder & CEO, Anthony Iacovone, currently has an approval rating of 74%. AdTheorent's primary competitors are PlaceIQ, Tapad & Placed, LLC.

Website

adtheorent.com

Frequently Asked Questions about AdTheorent

  1. When was AdTheorent founded?

    AdTheorent was founded in 2010
  2. Who is AdTheorent's CEO?

    AdTheorent's CEO is Anthony Iacovone
  3. How much revenue does AdTheorent generate?

    AdTheorent generates $116M in revenue
  4. How much funding does AdTheorent have?

    AdTheorent has historically raised $6M in funding
  1. Where is AdTheorent's headquarters?

    AdTheorent's headquarters is in New York New York, USA
  2. How many employees does AdTheorent have?

    AdTheorent has 210 employees
  3. What sector does AdTheorent operate in?

    AdTheorent is in Advertising & Marketing
  4. Who are AdTheorent's competitors?

    AdTheorent's top competitors are PlaceIQ, Tapad, Placed, LLC