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Aberdeen

Aberdeen is an intent-based marketing company that provides sales enablement, ABM optimization and data analytics services for businesses. Read more

Charlie Tarzian's photo - President of Aberdeen

President

Charlie Tarzian

CEO Approval Rating

70/100

Founded:

1988

Status:

PrivateAcquired by SWZD

ABERDEEN TOP COMPETITORS OR ALTERNATIVES

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Bombora is Aberdeen's #1 rival. Bombora is a Private company that was founded in New York, New York in 2014. Like Aberdeen, Bombora also works within the Online Advertising field. Bombora has 100 fewer employees vs. Aberdeen.

True Influence is perceived as one of Aberdeen's biggest rivals. True Influence was founded in 2008, and is headquartered in Princeton, New Jersey. Like Aberdeen, True Influence also operates in the Online Advertising sector. True Influence generates $35.4M more revenue vs. Aberdeen.

EverString is a top competitor of Aberdeen. EverString is a Private company that was founded in 2012 in San Mateo, California. Like Aberdeen, EverString also operates in the Analytics space. Compared to Aberdeen, EverString has 190 fewer employees.

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Aberdeen Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
The Big Willow, Inc.

Dec 2018

Source »
undisclosed
The Big Willow is a cloud-based advertising technology platform that offers buyer intent data and custom content syndication solutions for brands.

These are all the companies that Aberdeen has acquired. Aberdeen's latest acquisition was The Big Willow, Inc. in Dec 2018. The Big Willow is a cloud-based advertising technology platform that offers buyer intent data and custom content syndication solutions for brands.

Aberdeen Funding History

Since Aberdeen was founded in 1988, it has participated in 6 rounds of funding. In total Aberdeen has raised $11.6M. Aberdeen's last funding round was on Jun 2005 for a total of $1.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Series B
Jun 2005
$1M
-
Series A
Jun 2004
$3.2M
-
Equity
Sep 2003
$600K
Equity
Jul 2003
$300K
Equity
Apr 2003
$500K

Since Aberdeen was founded in 1988, it has participated in 6 rounds of funding. In total Aberdeen has raised $11.6M. Aberdeen's last funding round was on Jun 2005 for a total of $1.0M

Aberdeen Investments

No recent investments found related to Aberdeen

These are all the companies that Aberdeen has invested in. Aberdeen's latest investment was The Big Willow, Inc. in Dec 2018. The Big Willow is a cloud-based advertising technology platform that offers buyer intent data and custom content syndication solutions for brands.

Aberdeen News

September 23, 2019Benzinga

Aberdeen Behavioral Technographics is Now Live

Up to 55% more accurate than legacy install (technographic) data with usage insights that directly im... See more »
August 14, 2019Herald Scotland

Chinese giant awards major North Sea contract to Aberdeen firm

AN Aberdeen company specialising in predictive analysis for the oil and gas sector has won a multi-mi... See more »
May 9, 2019EContent

Aberdeen Demonstrates ROI of Content for CX

Seamless content orchestration drives LTV and new revenue.... See more »
December 11, 2018Demand Gen Report

Aberdeen Acquires The Big Willow

Written by: Elise SchoeningAberdeen, an intent-based marketing and sales solutions provider, has acqu... See more »
October 9, 2018The Scotsman

Fans deserve more clarity over 'baffling' SFA decisions

Aberdeen chairman Stewart Milne has called for a "summit" to discuss the Scottish Football Associatio... See more »
August 28, 2018StorageNewsletter

Kingston Digital Demonstrates Upcoming NVMe SSD Solutions for Data Centers

Kingston Digital, Inc., affiliate of Kingston Technology company, Inc., will demonstrate its upcoming... See more »
July 30, 2018The Scotsman

TechX Ventures launched to inspire North Sea oil start ups

An Aberdeen technology organisation has launched a programme bringing together the world's "leading m... See more »

Aberdeen Blogs

May 25, 2021Aberdeen Blog

Virtual Patching: How It Can Be Possible to Get Off the Hamster Wheel of Vendor Patching for Enterprise Software AND Have Better, Less Expensive Tech Support

(Contributed by Derek E. Brink, CISSP, Vice President and Research Fellow, Aberdeen Strategy & Resear... See more »
May 19, 2021Aberdeen Blog

Empower Your Workforce to Develop Critical Cloud Skills

Since the advent of COVID-19, workforces everywhere have been dispersed out of central office locatio... See more »
April 28, 2021Aberdeen Blog

Bring Reporting into the Future with Augmented Analytics

As the world we live in continues to evolve, the things in it naturally become more complex. Data is ... See more »
April 21, 2021Aberdeen Blog

The Value of OCM for Omni-channel Fulfillment

Economic shutdowns are one of the many disruptions that can dismantle customer fulfillment. Prevent t... See more »
April 21, 2021Aberdeen Blog

What's the Big Deal About Open Source Software Licensing Issues? (Asking for a Friend)

When it comes to open source software, what you don't know can hurt you. Learn how managing licensing... See more »
April 21, 2021Aberdeen Blog

Wave of Modernization: Driving Innovation with Agile IT Technologies

Modernization isn't a task or a project, it's an ongoing way of life for successful IT organizations.... See more »
February 16, 2021Aberdeen Blog

Transformative Data Intelligence: Strengthening Business Reporting to Drive Performance

In the wake of COVID-19, companies have had to find creative ways to accelerate their digital transfo... See more »

Aberdeen Press Releases

September 14, 2017Marketwired

New Research From Cyber adAPT Reveals CISO Motivations Behind Threat Detection Investment

Mobile, IoT, and cloud use driving need for investment in advanced technology... See more »
April 10, 2017PRWeb

Enriching Applications with Embedded Analytical Horsepower

Izenda sponsors an Aberdeen Group webinar on how embedded BI became mission critical(PRWeb April 10, ... See more »
January 19, 2016PR Newswire

ClearSlide and Aberdeen Group Present Webinar On Transforming the Business of Selling

SAN FRANCISCO, Jan. 20, 2016 /PRNewswire/ -- ClearSlide, the leading platform for Sales, Marketing an... See more »
November 18, 2015MARKETWIRED

UPDATE - Aberdeen Group Announces Two Additions to Its Executive Management Team

Andrew Connelly and Holly Frisque Join the Growing Boston and San Diego Based Business... See more »
October 27, 2015MARKETWIRED

Aberdeen Group Announces Two New Additions to Its Growing Global Sales Force

BOSTON, MA--(Marketwired - Oct 27, 2015) - Aberdeen Group, the preferred source for technology indust... See more »
October 14, 2015BUSINESS WIRE

Aberdeen Group Unveils Suite of Data, Analytics and Content Offerings

BOSTON--(BUSINESS WIRE)--Aberdeen Group, the leader in data, analytics and content solutions for the ... See more »

Aberdeen Videos

Social Media

Aberdeen Headquarters

60 Hickory Drive 5th Floor

Waltham, Massachusetts02451

800-577-7891

Driving Directions »

Trending Companies

Aberdeen Summary

ABOUT

Overview

Aberdeen is an intent-based marketing company that provides sales enablement, ABM optimization and data analytics services for businesses. Aberdeen was founded in 1988. Aberdeen's headquarters is located in Waltham, Massachusetts, USA 02451. It has ra...

CEO

Aberdeen's President, Charlie Tarzian, currently has an approval rating of 70%. Aberdeen's primary competitors are Bombora, True Influence & EverString.

Frequently Asked Questions about Aberdeen

  1. When was Aberdeen founded?

    Aberdeen was founded in 1988
  2. Who is Aberdeen's CEO?

    Aberdeen's CEO is Charlie Tarzian
  3. How much revenue does Aberdeen generate?

    Aberdeen generates $26.5M in revenue
  4. How much funding does Aberdeen have?

    Aberdeen has historically raised $11.6M in funding
  1. Where is Aberdeen's headquarters?

    Aberdeen's headquarters is in Waltham Massachusetts, USA
  2. How many employees does Aberdeen have?

    Aberdeen has 250 employees
  3. What sector does Aberdeen operate in?

    Aberdeen is in Online Advertising, Analytics
  4. Who are Aberdeen's competitors?

    Aberdeen's top competitors are Bombora, True Influence, EverString