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When you think about managing business relationships you absolutely have to stay on top of the day to day changes. Owler really provides the data and insights that helps you identify opportunities for expansion.

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Catherine Blackmore

GVP of Customer Success

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When you think about managing business relationships you absolutely have to stay on top of the day to day changes. Owler really provides the data and insights that helps you identify opportunities for expansion.

Company Logo

Catherine Blackmore

GVP of Customer Success

Business Relationship Graphs

Monitor your entire business landscape to stay ahead.

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In today’s world, business relationships are more interconnected than ever before. Tasks that, 10 or 20 years ago, would have been done in-house, are now accomplished through partnerships, contractors, or other third-party organizations. And with the rise of outsourced services and cloud technologies, come numerous vendors: from hosted data centers, to software for CRM, ERP, marketing automation, finance software, and more. Just think: how many services do you use during an average day at work?

Beyond vendors and suppliers, consider all the relationships with partners, customers, active pipeline of prospects, and more—all of which play a critical role in maintaining the commercial health of your business.

Yet, despite their undisputed importance, managing these relationships continues to be a challenge for businesses. Relationships tend to be siloed, confined to specialized platforms with limited visibility across the organization: customer success platforms manage customers, CRMs manage prospects, finance software manages our billing and finance, ATS systems manage recruiting, and the list goes on.

Rather, business professionals continue to burn hours sifting through Google Alerts, fruitlessly searching the internet, and skimming information-dense industry newsletters. Up until now, there hasn’t been an efficient platform that provides companies complete visibility into their relationships without all the unhelpful noise.

It’s like searching a dark room with only a flashlight: you can aim the beam in any direction, illuminating any one thing at a time, yet you can’t light the entire room all at once.

That makes it difficult to decipher new developments at partner companies, business health, or the links connecting your business partners to one another. For example, if your top supplier is facing a shortage of parts, it’s essential that you know so you can source another vendor. Or, if a large client acquires another company from your list of prospects, your sales team would want to know. If a vendor contract is up for negotiation in three months, you’ll immediately have all the updates at your fingertips so you can see whether they’re wouldn’t you want to know they are now falling behind in their space, and discover new companies you could do business with.

With Owler, you can turn on the lights and illuminate the entire room all at once—illuminating your entire Business Relationship Graph.

Owler’s crowd-driven competitive insights platform allows you to seamlessly track the news and updates related to all business relationships that matter to you. By managing your business relationships, we’re heralding a new age in which your understanding of business extends beyond the bounds of your own department, past the borders of your company, and spreads over your broader business ecosystem. Now, Owler helps monitor and track the relationships with external entities, providing organization in the sometimes chaotic web of relationships that bind the business world as well as driving valuable, actionable insights about your customers, prospects, and leads.

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At Owler, we know that all this information already exists in the minds of millions of business professionals. We collect data from our users by asking questions in our email products and on web platform, then compile the results and present those back to our community in the form of actionable insights.

We started by building the best set of competitive information on the planet by asking users to supply their top list of competitors and mapping out the degree to which they compete with our Competitive Graph. The Business Relationship Graph takes our Competitive Graph to the next level. It extends beyond competitors and includes all of the many connections that keep your organization up and running.

How You Can Manage Your Business Relationship Graph

There’s a world of possibility for this powerful technology and endless applications for business professionals in diverse roles across all industries.

  • Salespeople: You’ll be able to follow your full list of prospects. You can easily identify trigger events, keep up with funding, or stay looped in on new product launches. With Owler, you’ll get all the updates with none of the unnecessary noise—so you can effortlessly pinpoint business opportunities across departments.
  • Finance: Change the face of procurement, and gain valuable insight into their payment history, CEO favorability, and company history—all the necessary information to determine whether you should jump into a business deal or step away from potential disaster.
  • Investors: Owler can help organizing hundreds of portfolio a seamless, stress-free process. Track all investments in one easy-to-manage platform, so you spend less time searching for relevant news and be more informed.
  • Venture Capitalists: Owler makes it a whole lot easier to explore the startup landscape. As a venture capitalist, you can discover new companies, and see a 360˚ view of their funding—who invested, when, how much, and their current valuation. Armed with that information, you can uncover niche companies and better understand your potential competition.
  • Customer Success Managers: You can simplify managing the success of your customers. Follow your customers on Owler to see your entire customer list in one place. One pre-meeting scroll through your Owler Dashboard gives you all the latest news related to those companies, leaving you better equipped to serve in your role as trusted advisor.
  • Supply Chain Management: Stay in-the-know about all the companies you follow, and staying up to date with your suppliers is critical to understanding the health and dynamics of their business. That way, you’re immediately alerted if their business is at risk or if a competitor builds a similar product, delivering you the full 411 and better informing your next move.
  • Business Development: Better understand your partners, and determine how to best approach that partnership as you move forward. You can systematically track your partners with actionable insights about their growth, failure, stagnation, etc. helping you determine whether you should take your relationship to the next level or pull away.
  • CEOs: Manage all the relationships highlighted above, and get a complete picture of your entire business relationship graph.
But don’t take our word for it. See Coupa Software CEO Rob Bernshtyn’s real world example.

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One day, Owler’s insights showed that one of our existing customers was actually purchased by a much larger organization, and that organization is one where we have an existing sales cycle. I was able to immediately email my salesperson who’s working that larger account, and funny enough, they already knew that information from Owler. So now we’re in a situation where we’re taking the great work that we’ve done for the acquiree and showcasing that for the acquirer, which will help us continue to grow our business.

Conclusion

Every company has their own business relationship graph. If you feel like your business relationships are an entwined web of relationships you don’t fully understand. And, you’re using a flashlight to see only the things that are about to jump out at you. You’re not alone. Owler is the best and only way to disentangle the relationships that bind businesses, helping illuminate opportunities, and shining a light on potential pitfalls. Ensuring opportunities don’t pass you by in the dark.